ERA's 16th Annual Convention

September 10-12, 2006 - Las Vegas, NV at the Mirage

 

The Mission: The mission of the Electronic Retailing Association is to foster growth, development and acceptance of the rapidly growing direct response industry worldwide for the companies who use the power of electronic media to sell goods and services to the public.

The Vision: ERA is the trade association that represents the leaders of direct response, members who maximize revenues through electronic retailing on television, online and on radio. ERA strives to protect the regulatory and legislative climate of direct response while ensuring a favorable landscape that enhances e-retailers' ability to bring quality products and services to the consumer.